Business Partner, Frontline Performance Group (FPG), has produced a Hotel Upsell Playbook to help empower frontline teams to drive Total Revenue Per Available Room (TRevPAR).
As a world leader in driving incremental revenue, FPG specialises in hospitality revenue growth through front desk upselling.
By combining technology, data insights and service-first training, FPG’s solution helps hotels unlock untapped revenue opportunities while improving guest satisfaction and employee performance. Today, FPG operates in more than 120 countries and partners with over 2,500 hotels globally, including major brands such as Hilton and Marriott.
Rather than “pushy sales,” FPG’s approach focuses on delivering enhanced guest experiences through relevant, personalised upgrade recommendations at check-in. When frontline teams learn how to build genuine rapport, use confident language and understand guest needs, upselling becomes a natural extension of exceptional hospitality.
FPG’s solution provides hotels with essential tools needed to create consistency at scale. From performance tracking, leaderboards, incentive plans, reporting and guided e-learning, the system empowers teams to deliver measurable results across every shift, property and guest interaction.
The impact is significant. Hotels using FPG’s platform regularly achieve a 3–6% RevPAR uplift, alongside stronger guest satisfaction scores and improved employee engagement. Many also discover they can confidently command 15–20% higher pricing by delivering enhanced guest experiences more effectively.
In an industry where every interaction matters, hotels can no longer afford to leave revenue opportunities to chance. This eBook explores why traditional manual upselling approaches are limiting performance, and how modern hospitality teams can drive more revenue, consistency and guest satisfaction through smarter upselling strategies.