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New Business Partner Announcement | Net Affinity

8 June 2026

We are delighted to welcome our latest Bronze Business Partner, Net Affinity, who provides hotel booking technology that helps hotels increase direct bookings, manage online distribution and drive commercial performance.

Working with independent hotels, resorts and hotel groups, Net Affinity’s platform is designed to help hoteliers grow direct revenue while simplifying the booking journey for guests. By combining booking engine technology, channel management and integrated payment solutions, the company helps hotels maximise profitability and focus on delivering exceptional guest experiences.

Siggi Schrot, Sales Manager UK at Net Affinity, said: “We’re thrilled to join the Institute of Hospitality and connect with the UK’s hospitality operators. We help hotels maximise direct revenue while managing all distribution needs from a single provider, from booking engine and channel management to integrated payments. It’s about simplifying your operations and putting more profit back into your business. We’re excited to work alongside IoH members who are ready to take control of their revenue strategy.”

Sharon Power Cowley, Group Sales Director at Net Affinity, added: “Becoming an IoH partner represents our commitment to being at the heart of the UK hospitality community. We believe in the power of collaboration and learning from the industry’s best, and we’re honoured to stand alongside the forward-thinking operators who are shaping the future of hospitality. By joining the IoH, we’re investing in the relationships and insights that drive our sector forward, and we look forward to contributing to the success of every member.”

Commenting on the latest partnership, the Institute’s CEO, Robert Richardson FIH MI, said: “We are delighted to welcome Net Affinity to our growing family of Business Partners. Helping hospitality businesses increase direct bookings, improve commercial performance and enhance the guest journey is increasingly important in today’s competitive market. Net Affinity’s expertise in hotel technology and revenue generation will bring valuable insight to our members, and we look forward to working together to support hospitality professionals and businesses across the sector.”

Net Affinity is just one of many companies that partner with us. Find out more about all our partners here.

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