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New Business Partner Announcement | Flae Robotics

19 December 2025

New Business Partner Announcement | Flae Robotics | Institute of HospitalityWe are delighted to announce that Flae Robotics, a global robotics and brand engagement company specialising in intelligent service robots for the travel, hospitality and leisure industries, is a new IoH Business Partner.

Flae Robotics have recently launched BE-A… an advanced AI receptionist designed to manage the full guest journey – from initial enquiries and reservations to upselling services, check-in, and responding to guest requests throughout their stay.

Operating across multiple channels including email, WhatsApp, phone, voice interface, and soon a holographic holobox avatar, BE-A provides hoteliers with a 24/7 solution that communicates in over 100 languages while consistently delivering high service standards.

Speaking about the new partnership, IoH CEO Robert Richardson FIH MI confirmed: “I am delighted to be partnering with Flae Robotics as we embrace the future of hospitality. Their advanced AI service robots represent an exciting innovation that can enhance operational efficiency. The Institute is committed to championing technology that empowers our industry, and I very much look forward to working with Flae Robotics and sharing their valuable insights with our members.”

Filip Linek, CEO, Flae Robotics said: “We believe hospitality is built on community and shared values. Partnering with the Institute of Hospitality allows us to contribute to that community while showcasing how BE‑A supports hoteliers in practice.”

Flae Robotics join a multitude of companies that are already partnering with us. Find out more.

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