New global market research from Amadeus in collaboration with the Institute of Hospitality, HSMAI and HOSPA maps a road to recovery for the hospitality sector.
According to new research, 79% of HSMAI members expect to see signs of hotel recovery in their primary markets by Q4 2020. Still, many acknowledge that hoteliers will need to significantly adapt their business models to capitalise on this according to a new series of eBooks released by Amadeus, an industry-leading provider of hospitality technology solutions, in partnership with global hospitality organisations, the Institute of Hospitality (IoH) Hospitality Sales and Marketing Association International (HSMAI) and the Hospitality Professionals Association (HOSPA).
The series of eBooks looks at the short and long-term strategies hoteliers need to develop over the four phases of recovery, which span local, domestic, continental, and a global reopening. With travel restrictions in place for the remainder of the year, hoteliers will need to strategically plan to re-segment their expected guests and cater their approaches accordingly.
“We have to think outside the box,” said Peter Ducker, Chief Executive, IoH. “We have to put on hold what was ‘normal’ and create a ‘new normal’ that still delivers the high standards and enjoyable experiences that we once knew.”
“Nobody could have been prepared for a crisis of this magnitude. But what I know is that the hospitality industry is resilient and a people first industry. As a key partner of the industry, we are excited to collaborate with these experts to provide resources that will be useful for hoteliers to build the path towards recovery” said Francisco Pérez-Lozao Rüter, President, Hospitality, Amadeus.
The first of the eBook collection; ‘Planning for Hospitality Recovery’ is available to download now.
Or you can read via the IoH Connect app.
We have scheduled a webinar sharing guidance for recovery later this month. Details to come very soon!