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Business Partner News | Zonal research identifies hospitality consumers top frustrations

11 June 2024

Business Partner, Zonal’s latest exclusive research, in partnership with CGA by NIQ, examines consumers’ top hospitality frustrations and how hospitality operators can address them.

Their latest research, ‘Fixing people’s hospitality bugbears’, canvasses views from over 5,000 hospitality consumers, revealing the biggest frustrations guests encounter when engaging with venues, both in-venue and pre-visit, how these frustrations differ between demographics, and what actions they are likely to take following a frustrating experience.

The report features:

  • Top 5 biggest bugbears
  • Frustrations by stage in the customer journey
  • How do these frustrations differ between demographics?
  • Where and when consumers vent their frustrations about their hospitality experiences

Download the free report at the link below.

DOWNLOAD THE FREE ZONAL REPORT HERE

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