Our friends at Zonal have published a new consumer research report on identifying hospitality influencers.
The report, made available to IoH members, identifies the consumers who impact other people’s decisions and how pubs, bars and restaurants can engage them.
Understanding the demographics of both influencers and the influenced, and how they behave when they eat and drink out, is the first step to turning them into brand champions. Download Zonal’s GO Technology report to find out more about this about this crucial cohort.
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