P&G Professional, the away-from-home division of P&G, is thrilled to announce its partnership with the Institute of Hospitality, the professional body for managers and aspiring managers working and studying in hospitality.
The collaboration marks P&G Professional’s dedication to the hospitality sector, and aims to help industry professionals capture the value that clean plays in guest experiences. Together, P&G Professional and the Institute of Hospitality will provide expert advice for the Hospitality, Leisure and Tourism industries, with a view to help organizations and professionals create and maintain sparkling reviews.
Today’s culture of online comments and ratings means a spotless reputation is critical to business success, with cleanliness rated among the top factors contributing to the mark of a good establishment.
The partnership will provide educational resources for business owners and housekeeping teams in the form of editorial content. Members of P&G Professional’s Advisory Council including housekeeping expert, Liz Smith Mills, a Fellow of the institute, will provide guidance on the importance of cleanliness to impact customer loyalty and help improve business revenue.
Peter Ducker, CEO, of the Institute of Hospitality, comments: “As businesses continue to fall under scrutiny and online ratings hold more weight than ever before, the hospitality industry can’t afford to get it wrong when it comes to choosing the right cleaning products and equipment.”
He continues, “We are thrilled to be partnering with P&G Professional, which delivers the highest quality products that are both highly effective and easy to use.”
Greg Elmore, UK and Ireland Country Sales Manager at P&G Professional, comments: “Partnering with the Institute of Hospitality – an organization which promotes professionalism through lifelong learning, marks an exciting next step in P&G Professionals’ service to the industry. Together, we are committed to helping their members learn, grow and improve their business results long-term.”
To find out more about P&G Professional, visit pgpro.co.uk