IoH Business Partners Menzies has published a report on ‘How ESG assurance can prevent brand damage’.The report explores how businesses and agencies can ensure their ESG claims are credible, aligned with recognised standards, and effectively communicated. It highlights common pitfalls, the value of assurance, and offers a practical approach to building responsible marketing campaigns that meet consumer expectations and protect brand reputation.
If you’re responsible for protecting your brand’s reputation, or you’re an agency creating content on behalf of clients, ESG assurance should never be an afterthought. It’s not just a safeguard, it’s a strategic opportunity. Brands that lead with responsible marketing earn the right to communicate their progress with confidence and to be recognised for it.
This report sets out a practical approach to help businesses and agencies do just that: avoid costly missteps, make stronger, evidence-based claims, and deliver campaigns that meet both regulatory scrutiny and consumer expectations.
Key findings:
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