From cash, to card, to ‘just walk out’ technology, consumers have more payment methods available to them than ever before when it comes to settling the bill.
With the desire for a quick, convenient journey high on the list of priorities for many customers visiting hospitality venues, cash has increasingly taken a back seat compared to card payments; and with newer technologies such as digital wallets and wearables gaining popularity amongst younger consumers, hospitality operators must ensure they’re keeping up with the times to ensure they don’t miss out on business from these new-tech adopters.
In the latest report in Zonal’s GO Technology consumer research series, conducted together with CGA by NielsenIQ and in partnership with payments provider PayPal, Zonal explore how consumers prefer to pay for food and drink when visiting hospitality venues, the differing trends between sectors and demographics, and the technology innovations driving change within the payment space.
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