World Water Day in 2024 marks the 13th year of Belu’s partnership with WaterAid, where they give 100% of their net profits to the charity. Since 2011 Belu has given a total of £5.8m, and in 2023 a total of £377,000 was added to this pot.
This agreement underpins Belu’s commitment to show that business can be ‘for good’ and it is possible to achieve real change and positive impact through drinks.
This year’s net profits will help to transform a total of 391,944 lives since the partnership began. Belu gives to WaterAid on an unrestricted basis, which means the charity can allocate funds where they are most urgently needed to improve access to clean water, decent toilets and improved hygiene.
This model is particularly helpful in times of emergency, natural disaster and war. The social enterprise has launched a number of campaigns and initiatives in the last year to bring water and climate issues to light, including a ‘Chop & Chat’ social media campaign with WaterAid featuring top chefs Chantelle Nicholson, Sabrina Gidda and Dave Motherwell and food influencers Max La Manna, Denai Moore and Stefanie Moir, a ‘Small Business Guide to Sustainability’ with the Sustainable Restaurant Association, and impact partnerships with organisations such as the River’s Trust, Thames21 and Blue Marine Foundation to support nature-based projects which improve water quality and biodiversity across the UK.
Customers of Belu include restaurants such as The PIG, Arlington and groups like BoneDaddies and BAO, hotels, such as the Corinthia and Athenaeum and, more recently, workplaces such as Zurich and Argyll. These businesses are supporting Belu and WaterAid to view businesses supply chains and operations as a tool for generating real world impact to change the way the world sees water.
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