IoH Business Partner, Amadeus, share their latest data report with our members.As 2026 gets underway, data-driven insights remain essential to unlocking demand, helping hospitality businesses stay ahead and maximize revenue in a fast-evolving market.
Powered by air and hotel data from Amadeus Travel Intelligence, the new Regional Market Snapshots from Amadeus provide the intelligence needed to plan with confidence for the year ahead. The report features top searched and booked destinations, along with key origin markets across Asia Pacific, Europe, North America, Latin America, the Middle East and Africa.
What can you expect?
A clear region by region view of the latest shifts in traveller search and booking behaviour, highlighting where demand is emerging, how markets are performing and where opportunities lie as we move through 2026.
With actionable insights for each region worldwide, your teams can refine strategy, capture demand early in 2026 and stay ahead of the competition.
Backed by comprehensive industry data, the snapshot helps you:
Download the Market Snapshots from Amadeus today and start the year strong!
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