Entrepreneur Alison Magee-Barker FIH is a finalist in the prestigious North West E3 Business Awards. Alison’s business AJ Lakes Consultancy has been selected from a total of 59 finalists across 14 categories.
AJ Lakes was awarded the finalist place by the judges in recognition for Alison’s work in the hospitality and tourism industry. Alison works with businesses including hotels, B&Bs, attractions, and other businesses looking to diversify into this sector. The judges were impressed that as a direct result of working with Alison her clients evidenced increased turnover, increased occupancy, a rise in direct bookings, higher average room rates and also spoke of more efficient working environment and better work life balance.
Alison has worked in the industry for over thirty years and picked up an Enterprise Vision Award in 2018 during her first year in business.
She says: “I have always loved my job, working with passionate businesspeople to address their sales and marketing, cost control issues, operational budgets, forecasting, customer experiences and reviews. I’m passionate about the sector and have over thirty years practical experience behind me. Seeing real results for my clients is where my job satisfaction comes from so I am always a bit bowled over by award recognition because I am already doing what I love. To receive external acknowledgement is always a great confidence boost but as long as my clients continue to be happy then whatever happens on the big night I’ll be happy too.”
The results will be announced at the Awards dinner on Thursday 11 July at the University of Bolton Stadium. Launched in 2013, the E3 Awards are now in their seventh year. They celebrate diversity and outstanding achievement on the part of companies, charities, social enterprises and individual entrepreneurs.