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IoH Broadsheet | Breaking Barriers: Women crafting powerful hotel brands in a competitive industry

8 July 2025

‘Breaking Barriers: Women crafting powerful hotel brands in a competitive industry’, written by Claudia Rinna MIH, has been published exclusively for members today.

Claudia Rinna MIH joined the Institute in 2024 and is the CEO and Founder of Genre Hotels International, a company representing independent lifestyle boutique hotels. This month, Claudia writes about the challenges women face when building a brand in the competitive, male-dominated hotel sector.

Institute of Hospitality members can follow the link below to read the full broadsheet.

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