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IoH Broadsheet | Marketing for when the going gets tough

4 March 2025

‘Marketing for when the going gets toughwritten by the Institute’s Kim Bailey MIH, has been published exclusively for members from today.

In our all new IoH Broadsheet, now written by both Fellows and Members, the Institute’s very own Head of Marketing, Kim Bailey MIH, writes about marketing in hospitality for when the going gets touch and provides a handy checklist of how global hospitality businesses can make their budgets work harder and smarter. Kim has been a member of the Institute since 2021.

Institute of Hospitality members can follow the link below to read the full broadsheet.

Are you an IoH Fellow or Member? 

If you are an Fellow (FIH) or Member (MIH) and would be interested in writing a thought-leadership article, please contact us. We value the opportunity to capture your experience, knowledge, expertise, specialisms and perspective on the hospitality industry.

READ OUR LATEST IOH BROADSHEET

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