Business Partner News | Zonal publish report on consumers in hospitality

Our friends at Zonal have published a round-up of their 2023 consumer research series.

Featuring insights from 5,000 UK hospitality consumers, Zonal’s research identified three crucial areas of importance amongst consumers: influence, loyalty and technology.

In this round-up report, they explore the findings from the research and connections between these three key areas, from identifying hospitality’s influential consumers (and what businesses can do to attract them), to touchpoints in the customer journey where guests prefer to use technology, and how guest loyalty has changed due to the cost-of-living crisis.

The report features:

• 2023’s key hospitality consumer trends
• What factors most influence consumers’ decisions on when and where to go out to eat and drink
• What makes consumers loyal to a brand or venue
• How technology can help enhance the guest experience

Available to all, you can download the report for free by following the link below.

DOWNLOAD YOUR ZONAL 2023 REPORT HERE