The white paper is the direct result of a round table discussion held in May, where Florence Alloing MIH, General Manger at Georgian House, Dan Brookman, CEO of Airship & Toggle, Jakob Gowin MIH then General Manager at Leonardo Royal Hotel London Tower Bridge, Stewart Moss MIH Managing Director of High Level Software, part of the Zonal family, Robert Richardson FIH MI CEO of the Institute of Hospitality, Holly Ritchie Business Development Manager – Hotels at Airship & Toggle and Alex Von Ulmenstein MIH Hotel Manager at The Kensington discussed at length the problems and solutions of getting customers to book directly through hotels.
Driving direct bookings has many more business benefits than avoiding commission fees. When guests book direct, you’re able to collect and hold valuable data that can be used to drive repeat visits through more effective marketing campaigns, converting one-time visitors into long-term loyal guests and ultimately boosting the bottom line.
Follow the link below to access your free copy of the white paper.
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