To celebrate Black History Month during October and in keeping with this year’s theme, ‘Reclaiming Narratives‘, we shine a spotlight on one of our inspirational members, Felicia K Munjaidi PhD MIH.
Tell us a little more about yourself and what you do
I was born in the stunningly scenic Eastern Highlands of Zimbabwe, a region often compared to the majestic Scottish or English Highlands for its natural beauty and romantic landscapes. My career has always focused on delivering exceptional hospitality and ensuring international travellers’ needs are met with care, warmth, and diligence. This dedication to hospitality has remained the cornerstone of my work, whether crafting itineraries, hosting events, escorting guests, or providing seamless customer service.
Throughout my career, I have been honoured with special accolades, including the Safari Bookings Third Runner-Up Award, recognition for Personal Contribution to Tourism at the Zimbabwe Achievers Awards, and the Rotary Club of Westminster West’s President Award for Services to the Community and Mentorship. These recognitions reflect my passion for hospitality and commitment to giving back to the community and fostering the next generation of talent.
In addition to my volunteer work, I am focusing on building my new venture, All2Africa (A2A). This company was established to celebrate and promote Africa’s rich cultural experiences, from its diverse landscapes to its vibrant traditions and offers an immersive exploration of African hospitality, traditional arts and crafts, and much more.
What does Black History Month mean to you and how will you be marking it?
To me, Black History Month is a festival of honouring Black Heritage in its diversity and a valuable opportunity to reflect and celebrate the achievements, and contributions of Black individuals throughout history. It is a time to acknowledge both the progress and challenges within the ongoing journey towards equality and representation.
From a business perspective, Black History Month presents a unique opportunity to create meaningful events that both commemorate the occasion and foster community engagement. It is a designated period when businesses, particularly in the hospitality industry can blend culture and promote diversity.
For me, this month will be marked by supporting events and initiatives which highlight Black history and culture, participating in discussions, and reflecting on how we can continue to integrate diversity and inclusion into everyday business practices. Recognizing the cultural heritage and influence of Black people in our lives today is crucial in the upbringing of our children and grandchildren, especially in the diaspora to learn, have dialogue, and allow children to ask questions. I will spend the month highlighting All2Africa, celebrating Black culture, arts and crafts, and sharing stories of the richness of our Black heritage.
What would you recommend to someone who is visiting Zimbabwe for the first time?
Visiting Zimbabwe for the first time you encounter the most hospitable welcoming people in the world. Many tourists get hooked the first time they go and return repeatedly. Zimbabwe offers diverse wildlife, landscapes and cultural and historical heritage. Visitors will have a memorable and enriching experience in Zimbabwe, immersing themselves in the natural beauty of the Eastern Highlands, Victoria Falls, Hwange National Park, Kariba, Khami Ruins, Matobo Hills, Great Zimbabwe, Gonarezhou, and more.
What do you think the hospitality sector can do to be more inclusive and accessible?
Comprehensive training for staff on inclusivity and accessibility in the hospitality industry is important; through educating employees about the needs of guests with disabilities, cultural sensitivity, and how to assist guests from diverse backgrounds effectively.
If businesses and staff are aware of inclusivity policies, that will trickle down to customers, ensuring that everyone from guests to employees feels valued and respected. The hospitality sector must consistently evaluate and review inclusivity policies and procedures and formalise the overall business expectations.
Why did you join the Institute of Hospitality?
For a small membership fee, the benefits are immense. The Institute offers its members significant advantages for career development, networking, and staying informed about industry changes. The IoH helps you to create a dedicated network of people to help you as an individual or business, with multiple educational platforms offered by international brands and professional development through in-person conferences, online resources, and continued learning opportunities.
You’re an MIH, what does this mean to you?
Membership in the Institute of Hospitality means engagement through routine discussions, in-person meetings, and being part of networking events that elevate you. The opportunities to connect with IoH like-minded peers who partake in similar hobbies and share relevant resources and knowledge are refreshing for the mind. Support and help for members are easily available and include mentorship online or in person.
Who has been a role model to you during your career?
My mother Jasmine Samunyai known in the family as (JSmart) was my role model, hardworking, had a great love for family and the wider community, and had the zeal to achieve goals against the odds. She exemplified a commitment to excellence in the community. We learned etiquette and housekeeping cleaning, scrubbing, washing, ironing, ironing, cooking, and personal hygiene from an incredibly early age. When visitors were expected, the housekeeping chores tripled making the experience of our visitors an unforgettable one. Food was served in a tsero (tray basket) and shared with everyone. Both boys and girls did the same chores. My mum wanted the best for her children, and the community and was determined that everyone maintained cleanliness; lessons I emulate and share with my children, grandchildren, and friends today.