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Spotlight on Elaine Hughes | Celebrating Black History Month

11 October 2023

To celebrate Black History Month during October, and in keeping with this year’s theme, ‘Saluting our Sisters’ we wanted to shine our spotlight on a truly inspirational woman, Elaine Hughes.


Tell us a little more about yourself and what you do.

I am a Disability Inclusion Consultant for Luxury Brands and Hospitality. Prior to that, I worked for the DWP as a benefits adviser and after taking medical retirement at the age of 32 due to my disability, I started my own craft shop celebrating disabled Artisan and Handmade business owners. I held various workshops including Cake Making and often worked with lots of event companies and hotels advising them on accessibility. I now am a full-time consultant helping businesses become more accessible using my lived experience using audits and interactive theatre-based techniques to teach about DEIB and how inclusiveness is profitable.


What does Black History Month mean to you and how will you be celebrating/marking it?

Black History Month means to me black excellence and a chance to celebrate all those who have come before us. Growing up as a child in the 80’s UK my parents ensured that I knew my history and that despite what the narrative was at the time, I knew that black people were Kings, Queens, Innovators, Campaigners and Great people. It’s good to see that more are exposed to it and our children can learn about our rich and diverse history.


You’re a guest on a special IoH in Conversation ‘Black History Month, celebrating sisters’ tomorrow. What can we expect from the conversation?

In tomorrow’s IoH in Conversation, you can expect to hear about solidarity, honest conversation, shared experiences, support and how being black impacts my life as a Disabled Woman Entrepreneur.


What do you think the hospitality sector can do to be more inclusive and accessible

This is an interesting question! There are lots of things from accessible venues to learning how to apply distraction tactics to avoid autistic meltdowns. Promoting inclusion and accessibility via your website and within. Hiring of people with disabilities in service-based jobs and senior or HR positions. Engage with diverse backgrounds including people with disabilities and lead the way in promoting inclusiveness.


Who has been a role model to you during your career?

For me my role model is and always will be my Mom, watching an illiterate black woman, who had so many obstacles against her, fight to move me from a special needs school to a mainstream school and by doing so, defying the odds. That to me gave me the fire to keep going no matter what. To keep on moving forward… Many times I wanted to give up, but reminded myself that I was blessed to have someone who fought for me.


What’s the most Wonderful, the Worst and the downright Weirdest thing to happen to you during your career.

The most wonderful thing to happen to me in my career so far, is to see that I inspired a friend with multiple health conditions to follow her dream of starting her own business in a wellness centre. Nine years on, she’s still going strong. I take great inspiration from that and feel very privileged that my journey of stepping out of the box inspired her as a disabled business owner.

The worst thing was losing my multi-figure business in 2018, my health and life got in the way and I felt like I let everyone down. I look back now and realise I shouldn’t have blamed myself. What I did was amazing despite all the odds.

The weirdest thing that happened to me, was having a customer try and sue me for a peanut allergy reaction, stating I deliberately laced her envelope with peanut residue. It was a crazy few months. Thankfully it resolved itself.

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