‘Craft’ is still a buzzword and continues to be a huge trend in the hospitality industry for 2019, writes Jill Whittaker FIH, Managing Director of HIT Training. With annual sales of gin doubling in the past five years coupled with a 20% growth in the number of craft beer trademarks in the last three years, it’s hardly surprising that the talent development within the industry is reflecting this growing trend too.
As such, there has been a rise in craft apprenticeships being developed for the hospitality industry. From bakery and commis chef to butchery and brewing, apprenticeships in hospitality are soaring in craft trades. This shift mirrors the changing landscape of the sector and answers the demand for hands-on experience over classroom-based learning.
In 2019, HIT Training was one of the inaugural providers to offer the UK’s first brewing apprenticeship and this is only the start of the rise in craft apprenticeships.
The brewing apprenticeship was developed by a trailblazer group in direct response to the rise in beer consumption, particularly at a craft level, and will help to nurture the talent of the industry’s future brewing stars.
This is something we’re seeing more of in hospitality, with apprenticeships being developed which reflect the significant trends and tastes that are arising – such as head barista and senior culinary chef – and we expect this to continue. In the not so distant future, we anticipate qualifications for crafts and specialisms such as distilling and wine making, for example – and it’s a movement which is also being echoed in other sectors. This can only be seen as a positive for industries and employers, as this type of apprenticeship provides varied and exciting career opportunities to help attract and retain talent, while also aiding the development and growth of sectors.
This National Apprenticeship Week (4-8 March) we want to shine a light on this new and exciting type of apprenticeship available in the hospitality sector but also remind people of the fantastic opportunities apprenticeships provide to both businesses and those looking to develop successful career paths by following their passions. Let’s highlight and celebrate these amazing opportunities all year round, not just for one week.