White paper – How Hoteliers can Encourage Customers to Book Direct

The Institute of Hospitality, in collaboration with our Business Partners Zonal, have today published a new white paper for hoteliers, tackling the important subject of how we can encourage customers to book direct.

The white paper is the direct result of a round table discussion held in May with.

• Florence Alloing MIH, General Manger at Georgian House,
• Dan Brookman, CEO of Airship & Toggle
• Jakob Gowin MIH then General Manager at Leonardo Royal Hotel London Tower Bridge
• Stewart Moss MIH Managing Director of High Level Software, part of the Zonal family
• Robert Richardson FIH MI CEO of the Institute of Hospitality
• Holly Ritchie Business Development Manager – Hotels at Airship & Toggle
• Alex Von Ulmenstein MIH Hotel Manager at The Kensington

They discussed at length the problems and solutions of getting customers to book directly through hotels.