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How do consumers feel about visiting London during these times?

23 September 2020

Our friends at Critiquie carried out a survey in August to find out how consumers were feeling about COVID safety and visiting London.

They received approximately 6,000 responses and have shared the results with us.

How safe do they feel about visiting London? 

16% say they’re very happy
22% say they’re happy
29% say they’re OK
33% say they’re not happy

How do they feel about safety measurements in place at hotels?

46% say they’re very happy
38% say they’re happy
17% say they’re OK
4% say they’re not happy

When will they start to visit hotels again?

20% say Autumn 2020
22% say Winter 2020/21
21% say early/Spring 2021
37% say not planned yet

When will they feel ready to come to London again?

25% say straight away
32% say once schools are back
24% say early/Spring 2021
19% say later in 2021

When they will be returning to the office

52% say straight away
18% say once schools are back
19% say early/Spring 2021
11% say later in 2021

Reasons why they aren’t visiting London sooner

34% say no business requirements
34% say unsafe with COVID
9% say not an attractive holiday option
23% other

Reasons which will help them return to hotels 

54% say COVID vaccine
26% say better prices
14% say schools returning
6% other

How do consumers feel about visiting London during these times? | Institute of Hospitality

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