The collaboration marks Bolsius Professional’s dedication to the hospitality sector and aims to help industry professionals capture the value that candles can play in guest experiences. Together, Bolsius Professional and the Institute of Hospitality will provide expert advice for the hospitality, leisure and tourism industries, with a view to help organisations and professionals create welcoming hospitality spaces for guests.
Ambiance is a key ingredient in the delivery of exceptional service. Getting customers to “love” the cuisine and environment is integral to business success, especially when ambiance is key to more than 90% of consumers when choosing where to go out*.
The partnership will provide valuable resources for business owners and front-of-house teams in the form of editorial content, offering expert guidance on the importance of candles in ambiance design and how it can have a positive impact on customer loyalty and business revenue throughout the year.
Confirming the new Business Partnership, the Institute of Hospitality CEO Robert Richardson FIH MI said: “I am delighted to welcome Bolsius Professional into our hospitality family. They have already helped the Institute create incredible ‘atmospheres’ at some of our prestigious events and their ongoing support as a Business Partner will allow us to continue our work inspiring and developing hospitality professionals across the world.”
Paul Christodoulou, National Account Manager UK & Ireland Out of Home and Hospitality at Bolsius Professional, also shared his thoughts on the partnership, stating: “Partnering with the Institute of Hospitality – an organisation which promotes professionalism and celebrates the hospitality industry, marks an exciting next step in Bolsius Professional’s service to the industry. Together, we are committed to providing valuable insights and support to hospitality professionals, enhancing their knowledge of ambiance design and the effective use of candles to improve guest experiences and business outcomes.”
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