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Zest Quest Asia 2024 competition announces Tilda as headline sponsor

1 November 2023

Zest Quest Asia has announced Tilda will continue to provide gold sponsorship support for the 11th year and be the headline sponsor for this year’s competition, demonstrating their continuing commitment to community and education.

The competition, also supported by the Institute of Hospitality, was founded by IoH Fellows, Cyrus and Pervin Todiwala, with the Master Chefs of Great Britain to inspire ambitious student chefs to embrace the myriad cuisines of Asia.

The competition seeks out six finalist teams of UK-based student chefs to compete at the topmost level. The students are required to develop and present their understanding and skill-set in these exciting cuisines and, as well as gaining invaluable experience through the learnings of the competition process, the winning team has a gastronomical and cultural trip of a lifetime. Past destinations have included Thailand, Japan, India, the Philippines, Vietnam and Sri Lanka.

Rice provides the cornerstone of many Asian dishes, and its versatility makes it a key ingredient in any kitchen. For this year’s competition, entrants must be imaginative in their use of any of Tilda’s range of Basmati rice in their starter, main course or dessert dishes making it the hero on the plate. Previous dishes have delivered creative and skilled recipes to a very high calibre, which no doubt will be matched in 2024.

Jean-Philippe Laborde, Tilda’s Managing Director, said: “Promoting education and encouraging talented chefs to explore the world of rice and Asian cuisine is our passion, and Zest Quest Asia achieves this superbly by truly nurturing innovation and creativity. Cyrus and Pervin Todiwala’s dedication to the students is amazing, together we will continue to inspire and support.”

Cyrus Todiwala OBE DL FIH, Zest Quest Asia Founder commented: “To have the continued support of Tilda every year is a real boost to our competition. Their knowledge and the ability to impart it to our students chefs is invaluable.”

The Institute of Hospitality is proud to support the competition again this year and provide the winner with one year’s IoH membership to help support their career and personal development.

The Zest Quest Asia competition closes on 8th December 2023.  The final cook-off and gala dinner will be held on 27th February 2024.

Find out more & enter Zest Quest Asia 2024

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