Win the Customer: 70 Simple Rules for Sensational Service by Flavio Martins – RRP: £60
Your prices can be beaten. Your product can be improved upon. Your service is provided by others. But one key aspect of your company that cannot be duplicated or outdone is the unique, outstanding customer service experience you continually provide. In Win the Customer, companies can learn practical, powerful techniques for energising the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something extraordinary.
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