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Research report – Brand Loyalty in Hospitality

This brand new research report by IoH business partner Zonal, produced in partnership with CGA by NIQ, surveyed 5,000 GB consumers to uncover how loyal they are to their favorite pubs, bars and restaurants. But which consumers are most likely to change their preferred brand? How does loyalty in hospitality compare to other sectors? And what types of loyalty schemes keep customers engaged with your venue?

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