The standard for service and business excellence

The standard for service and business excellence

Hospitality Assured is the quality standard created by the Institute of Hospitality specifically for customer facing businesses.

The Hospitality Assured process encourages businesses to look at their own operation for the customer’s perspective and to see where improvements should be made to benefit the business.  This is done by looking at how businesses score against the criteria in Hospitality Assured's nine step standard.

Latest Newsha-app

The FREE Hospitality Assured App is here!

We have been promising it for a while, now it is available and whether or not you are already aware of the benefits of Hospitality Assured as a business tool you can download it, learn more and do a quick self-assessment of your organisation against a sample of the Hospitality Assured criteria.

If you then would like to know more you can submit your results and get a FREE consultation as to what these might mean for your business.

The Hospitality Assured app for Apple and Android devices FREE to download from:



Hospitality Assured Awards


In the spirit of our New Year's message can we remind you that unless you are in it you can’t win it.

The Hospitality Assured Awards will once again be held at the Institute of Hospitality Annual Lunch and Awards, to be held on June 9th at The Royal Garden Hotel Kensington.

Nominations are now opening for the awards of

  • Team of the Year 
  • Champion of the year 

There is not a Hospitality Assured accredited business that doesn't have a good team and we're sure that you would like to see your teams efforts acknowledged as such. Well you can, simply  by downloading these forms.  

Team of the Year form

Champion of the Year form

In fact if you are reading this then it may well be that you are our next Champion of the Year.

Don’t be over modest if you are the one motivating and encouraging your team. Tell us how it has worked for you and what you have contributed to the exercise. We're sure your team will be happy to support your nomination. You may also be reading this and recognise key members of your team who may also be similarly deserving.

Nominations close on April 17th, so don't delay.

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HA Accredited

To see Hospitality Assured accredited Organisations Click Here>

This prestigious award demonstrates our continued commitment, enthusiasm, hard word and professionalism to provide high quality, high value customer focused services. Lee Moore, General Manager, Lilleshall National Sports Centre