The standard for service and business excellence

The standard for service and business excellence

Hospitality Assured is the quality standard created by the Institute of Hospitality specifically for customer facing businesses.

The Hospitality Assured process encourages businesses to look at their own operation for the customer’s perspective and to see where improvements should be made to benefit the business.  This is done by looking at how businesses score against the criteria in Hospitality Assured's nine step standard.

Latest Newsha-app

The FREE Hospitality Assured App is here!

We have been promising it for a while, now it is available and whether or not you are already aware of the benefits of Hospitality Assured as a business tool you can download it, learn more and do a quick self-assessment of your organisation against a sample of the Hospitality Assured criteria.

If you then would like to know more you can submit your results and get a FREE consultation as to what these might mean for your business.

The Hospitality Assured app for Apple and Android devices FREE to download from:



Hospitality Assured Awards


Hospitality Assured Award winners were recognised for their outstanding customer service and business excellence at the Institute of Hospitality's Annual Lunch (9 June 2014).

hospitality_assured_2014_winnersThe winners cover a wide cross-section of the hospitality and tourism industry, including a residential conference and training centre, a five-star hotel, a tour organiser, mental healthcare hotel services and a university caterer.

The five awards comprise a mixture of earned awards (the highest scoring organisation and newcomer) and those selected by the judges: Ufi Ibrahim FIH, chief executive of the British Hospitality Association; Andrew Lockwood FIH, associate dean and forte professor of hospitality management at Surrey University; and Peter Ducker FIH, chief executive of the Institute of Hospitality.....more>>

Latest News

Hospitality Assured Awards 2014...more>>

BaxterStorey presents the case for Hospitality Assured...more>>

HA Forum...more>>

HA Accredited

To see Hospitality Assured accredited Organisations Click Here>

This prestigious award demonstrates our continued commitment, enthusiasm, hard word and professionalism to provide high quality, high value customer focused services. Lee Moore, General Manager, Lilleshall National Sports Centre