With a strong pipeline of properties being launched and renovated, the family-owned business has unveiled its new visual identity, which places its staff and the exceptional service they deliver at the very heart of their ambition to become the UK’s best hospitality company.
The new look, tone of voice, and values reflect the ethos of the family-run hospitality business, with imagery that captures the infectious smiles and genuine warmth of both working at Splendid and creating a legacy by giving back to the communities they serve.
This May, SHG will open the doors of the Ibis Styles in York after a multimillion-pound refurbishment. Demonstrating the diverse property held by the Group, the company’s portfolio in York includes the city’s only five-star property, The Grand, York. Splendid employs over 300 people in York alone, and this will grow to 350 people once Ibis Styles York officially launches.
SHG is also currently extending its prestigious five-star central London property, Hilton London Bankside. Due for completion in Q1 2025, 76 rooms are being added to the five-star Boghani Family marquee hotel. The property was recently awarded Global Sustainable Tourism Council (GTSC) certification, and Hilton London Bankside is only one of two UK hotels to hold this status.
In 2024, SHG entered a partnership with Marriott International to construct, design and run the UK’s first Four Points Flex by Sheraton, in Euston, London.
Rachel Bulford, Chief Commercial Officer at Splendid Hospitality Group, says: “Our people are at the heart of the great hospitality we deliver across our hotels, restaurants and care homes every single day. So, it is only natural that we should celebrate our brilliant people by featuring them across all our marketing and communications, including on our new corporate website.
“We are proud to be creating a lasting legacy by investing in the hospitality sector and the communities we serve across the UK, generating new jobs and new tourism opportunities. We employ over 2,500 incredible people delivering exceptional service. Our plans for the next 12 months further underline our ambition to be the UK’s best hospitality company.”
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