The second book in the Hospitality Recovery series of e-books from Amadeus: The Hierarchy of Needs, Understanding Motivations of the Future Hotel Employee and Guest is now available to download.
Health and safety concerns from COVID-19 will likely affect every touchpoint across the traveller journey. To draw out a path to recovery, Amadeus looked to Maslow’s Hierarchy of Needs to understand what will drive future employee and guest behaviour.
In developing this paradigm, combined insights from experts within Amadeus, The Hospitality Professionals Association (HOSPA), Institute of Hospitality (IOH), and industry leaders worldwide look at what strategies to focus on now while building the future loyalists of tomorrow.
This eBook will help provide some insights into:
- How the Hierarchy of Needs has profound implications for the hospitality industry: from helping to fulfill sleep and shelter needs to creating future loyalists.
- Shifts in the traveler psyche and what hotels can do across each operational department to adjust accordingly.
- Recovery strategies and best practices to apply in each department in preparing for the return of travel.
- How providing a secure travel environment is critical to the continued success of hospitality.
The second of the ebook collection ‘Hospitality Recovery – The Hierarchy of Needs, Understanding Motivations of the Future Hotel Employee and Guest’ can be downloaded here.
Or you can read via the IoH Connect app.