When you know who your potential guests are, you’ll know how to serve them. Learn more about search behaviour and their preferences among the most common visitors of the UK during this webinar. When do they start their search online? What are they willing to spend and which filters are they using to find their ideal hotel. In this webinar, trivago will share all the data we’ve been sharing with you in HQ and more, so at the end of this webinar you know how you can target your guests more specifically and gain more bookings.