The conference theme was ‘Game-changers in the hospitality industry and education’ and the winning paper was entitled: SME Tourism Entrepreneurs: Why Do They Do What They Do? The Influence of Value Orientations and Motivations on Implemented Sustainability Measures and was written by Dr Femke Vrenegoor from the Hotel Management School, NHL Stenden University of Applied Sciences in Leeuwarden, The Netherlands, of which the IoH proudly sponsored the award.
The research paper tested the influence of value orientations and motivations on the sustainability measures implemented by SME tourism entrepreneurs. It used unique survey data from 344 respondents in the Netherlands. The findings demonstrate the importance of values and motivations in understanding the tmailto:femke.vrenegoor@nhlstenden.comype of sustainability measures implemented by SME tourism entrepreneurs.
To request a copy of the winning paper, please contact the author: Dr Femke Vrenegoor
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