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Choose Hospitality launches to celebrate National Hospitality Day

18 September 2021

Launching to coincide with National Hospitality Day on September 18, Choose Hospitality is an initiative driven by the industry itself, to stimulate interest in the wide-ranging benefits of a career in hospitality.

Created by Chef & Restaurant Magazine, and with a plethora of supporters including Gordon Ramsay, Tom Kerridge and James Martin, Choose Hospitality is set to become the go-to resource for any person interested in a career in hospitality.

The initiative falls into three stages – Engage, Resource and Support:

Engage – a series of films. Professionals within the sector, alongside global names such as Gordon Ramsay, Tom Kerridge, James Martin and Lisa Allen offer their words on why you should “Choose Hospitality’.

Resource:  Choose Hospitality is a platform for any person interested in, or training for, a career in any one of the many disciplines of the hospitality sector. Career and employment advice, apprenticeships, college study. Video tutorials, inspiration, case studies. Q & As with leading industry figures.

Support: A 100% free of charge, fully digital Choose Hospitality publication. Published to coincide with academic terms; September, December, Easter and Summer break. Inspirational, motivational and relevant.

A preview of Choose Hospitality will be released on Saturday 18 September, with the first two episodes of Choose Hospitality film and launch edition of the Choose Hospitality publication. The resource platform will be released in the following weeks.

Speaking of the initiative, Claire Bosi, editor of Chef & Restaurant magazine, said;

“Choose Hospitality is about the industry creating a bridge of communication directly to those who are training for a career in the sector, at the same time encouraging more school leavers and job-swaps to consider the profession. The response from all areas of hospitality has been fantastic, we have an incredible array of ambassadors and supporters – all 100% behind this initiative who will remain with us throughout our journey to promote the excellence of UK Hospitality.

As professionals, we all know how exciting, rewarding and vibrant working in hospitality can be. The time has come for the industry to promote this outward to the general public.

Choose Hospitality belongs to the whole sector, and we hope that, once launched, we can encourage more professionals to join us as ambassadors and contributors – to continue to promote our wonderful industry from within”.

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