As the only international professional body for current and aspiring hospitality leaders and managers, professional development forms the core of the Institute of Hospitality’s work.
Sam, who has spent twenty-five years in hospitality operations, business development, apprenticeship training and careers – notably for the Springboard Charity and Springboard UK – will drive the growth strategy and execution of the Institute’s mandate for lifelong learning and continuing professional development.
This includes the on-going accreditation and endorsement of academic and vocational training programmes, mentorships, and the organisation of professional workshops and webinars. Sam’s new role will also involve cultivating close relationships with employers, universities, colleges, training providers, and careers organisations.
Sam is well-known to the UK hospitality industry. He was behind a number of high-profile initiatives such as the nationwide ‘Big Hospitality Conversation’ which created over 60,000 jobs, apprenticeships and work experience opportunities across the UK. From 2016-2020, Sam was business relations director for apprenticeship company, Umbrella Training. In the past year, his consultancy business has carried out strategic-level projects in addition to setting up Kickstart programmes for organisations wishing to support unemployed young people into jobs in hospitality.
His record of voluntary work includes spending ten years as vice-chair of HR in Hospitality, the forum for people and talent management professionals, and serving on the editorial board of HQ, the Institute of Hospitality’s quarterly members’ magazine. In November 2020, Sam launched the Inspired Community Group with the aim of ‘stimulating minds in hospitality careers.’ The initiative has drawn support from the likes of Red Carnation Hotels and the Savoy Educational Trust. He is also a guest writer for Caterer.com.
In 2020, Sam was named Enterprise Advisor of the Year by the London Enterprise Adviser Network, co-founded by the Mayor of London. He is a Fellow of the Institute of Hospitality and a Member of the Institute of Employability Professionals.
Sam Coulstock FIH said, “I am delighted to be joining the Institute of Hospitality at a time when our industry needs to change, grow and develop. Continuing professional development will be critical for our members to succeed in a fast-changing world. It’s an exciting time for the Institute, and I am honoured to be part of the journey and to help the industry I love dearly.”
Robert Richardson FIH, chief executive of the Institute of Hospitality, said, “Sam is a fantastic addition to our Executive Team. At a time when the Institute and industry need it most, Sam brings his enormous experience in education, training and careers. He knows our industry inside out and has been an active Fellow of the Institute. I’m also proud to say that I have worked closely with Sam in the past, and have seen first-hand his professionalism and passion. He makes things happen. Welcome to the team, Sam!”
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