Clean like you mean it

The Key Component to the Safe and Successful Reopening of the Hospitality Sector

Bob Cotton OBE talks to us about the importance of cleaning procedures for successful reopening. Bob has spent a lifetime in the hospitality industry and is a member of P&G Professional’s Expert Advisory Council.

The last 15 months of restrictions have provided blow after blow for the hospitality industry, with businesses struggling to stay afloat and many unemployed. As of 17th May, many of the restrictions have been lifted in England, allowing for the reopening of the sector to welcome back guests into their establishments.

What the last lockdown restrictions did afford the hospitality industry, however, was an opportunity to review cleaning protocols. Now that lockdown has ended, it is so important to have stringent cleaning procedures in place, with the right materials and all staff trained to maintain the utmost cleanliness. Previously, hospitality businesses have been known to use whatever products are the cheapest, but now in a Covid world, the industry needs to be using the latest, most effective materials. Transparency surrounding cleaning protocols is key in the reopening of restaurants, pubs and hotels, including using trusted brands such as Flash, Fairy and Ariel. This familiarity will help businesses re-establish confidence with their clientele.

Touch is an unavoidable part of the return of hospitality, meaning that bacteria can easily spread. Therefore, there is a heightened need for stringent hygiene measures and customer reassurance, which can be achieved with the visible use of Microban 24 Professional. Microban 24 Professional, the new disinfectant brand from P&G Professional, the away-from-home division of Procter and Gamble, offers long-lasting protection against bacteria. The new brand keeps killing 99.9% of bacteria for up to 24 hours, even after multiple touches, and also initially kills enveloped viruses, including SARS-CoV-2 and the flu virus.

The UK hospitality industry has proved itself to be highly resilient this year, but it is certainly not immune from the impacts of Covid-19. The coronavirus pandemic has changed the face of the hospitality industry, a change likely to continue in the longer term. With these adjustments comes a necessity for clearly communicated cleaning measures that reassure customers, for example visible cleaning practices and the use of ‘Covid-approved’ policies by staff. As consumers become increasingly aware of cleanliness in public settings, it is imperative that this is effectively communicated to customers to build trust, showcasing the unsung heroes of the hospitality industry: the cleaning staff.

The risk of contagion is very real in this setting, but P&G Professional has a cohort of trusted brands and products proven to kill 99.9% of coronaviruses and bacteria, helping to create a clean, hygienic and fresh-smelling environment to ensure the best guest experience possible.

To learn more about P&G Professional and its professional cleaning systems please visit their website or call 0800 716 854.