Behind the scenes with business partner, Amadeus

Last week we revealed that we had joined up with Amadeus as part of our business partnership scheme. Amadeus will provide data-driven insight to IoH members to help strengthen their revenue strategies and deliver exceptional customer experiences. We wanted to learn more about this inspiring organisation and have been chatting to the Amadeus team.

Tell us a little more about Amadeus and how you help hospitality businesses. ​

We offer a platform of capabilities that adapts to every customer’s needs to drive demand, guest loyalty and profitability – from Distribution & Marketing, to Guest Management, to Hotel Management, and Business Insight. We provide solutions to more than 49,000 unique properties around the world to help the industry run smoothly and enable our partners to enrich every stage of the guest journey.

​How can you help the hospitality industry to save time and money?​

As mentioned, we provide solutions that span the Hospitality industry, and all of these are designed to help our customers work more efficiently. With such a comprehensive set of capabilities, we sit at every touch point of the guest journey and understand what attracts guests to your property. Our data, technology and insight help our customers to develop tailored strategies and content to enhance the guest experience and support our customers in achieving their goals to increase profitability and guest loyalty.
​
Why is technology so important in hospitality?

Today’s traveller is looking for two main things: a seamless and more personalised end-to-end experience. Our Drivers of Change in Hospitality whitepaper looks into how technology can enhance the guest experience, and we found that whilst human interaction continues to be valuable, guests are looking for the right balance between the two. For example, 31% of Europeans want technology to help them with room service, and 26% are looking for an automated billing process. With the right technology, hoteliers can make sure they’re connecting with their guests in the way they want, pre-trip, on-trip and beyond.

How as an industry can we attract more talent into hospitality?​

​Hospitality is the second-fastest growing sector in the world. It’s an exciting time to be in Hospitality with new technology in development every day, and we need to show the future generation examples of that. Many think that the best innovation lies in Silicon Valley, but it’s also present in every city, hotel chain, boutique hotel and beyond.

What’s your biggest success story?​

We are excited to see consistent growth across the globe. Savvy hoteliers are looking to bring new strategies to their business that empower them to increase demand to their property and drive guest loyalty. Specific to the UK, we are very proud of our recent deal with The Londoner (part of the Edwardian Hotels group). They are opening a super boutique hotel in June 2020 and will be using our full suite of TravelClick marketing and distribution solutions. The reason we like this story so much is that it’s a great example of how our solutions can adapt to hotels of all sizes, including the growing independent and alternative accommodations market. And on top of that, we’re very excited to be part of London’s thriving hotel scene and see such a unique hotel concept come to life!

​What do you think makes the hospitality industry so special to work in?​

​The Hospitality industry touches people globally, from all walks of life. We have the power to create lasting memories for guests, and that’s a great feeling to have. It’s also an industry that’s not limited to one type of work or another. No matter your interests, background or language, there’s something for everyone.

Amadeus is an Institute of Hospitality Business Partner, why did you decide to get involved?​

Though we’re a global company, we adopt a “think global, act local” approach. As part of this, we want the Hospitality industry across every market to view and recognise Amadeus as a partner for them. But more than that, we want to get to know the people that make up the industry, and organisations like the Institute of Hospitality allow us to do that. This partnership is a great opportunity for us to connect with people and share our insight to help drive their businesses forward. And if we can inspire some others to join the industry along the way, then that’s an added bonus!