IoH Business Partners, Zonal have issued their latest research report, produced in partnership with CGA by NIQ which looks at the current scale and causes of the ongoing no-shows problem in hospitality, which is sadly back up to a record high with 14% not honouring their reservation. The report looks at what are the top factors causing guests to no-show and how hospitality stacks up against other sectors in terms of guests not showing up for their booking.
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