Managing your online reputation these days is about much more than simply checking your TripAdvisor reviews. In this Management Guide, Karen Fewell of Digital Blonde provides a wealth of advice and tips to maximise your digital reputation.
Karen says: “It is incredibly important for any hospitality business to know what is being said about its venue, service and employees online. Managing your online reputation can involve reading conversations on social media, review websites, blogs or articles written by journalists and then taking action where appropriate. Due to privacy settings and some digital content being on private networks it isn’t possible to access everything but it is essential to monitor what you can.
This guide will explain how to manage your online reputation with free and low cost tools. Managing your online reputation should form part of your social media, SEO and PR strategies. The insight you gain from monitoring your brand online should inform business decisions, customer service approaches, training requirements and generally be used to improve your business.”
The Management Guide includes:
- Two real-life scenarios that demonstrate why monitoring is important
- Seven steps you should take to start managing your online reputation
- Five free tools for monitoring your online reputation
- Tips for responding to negative reviews
- Tips for responding to positive reviews
Our Management Guides are a free member benefit and come in a handy concise PDF format. Non-members can purchase this guide for £15.