These days it is incredibly important for any hospitality business to know what is being said about its venue, service and employees online. Managing your online
reputation can involve listening to conversations on social media, review websites, blogs or articles written by journalists and then taking action where appropriate. Due to privacy settings and some digital content being on private networks it isn’t possible to access everything but it is essential to monitor what you can.
This guide will explain how to manage your online reputation with free and low cost tools. Managing your online reputation should form part of your social
media, SEO and PR strategies. The insight you gain from monitoring your brand online should inform business decisions, customer service approaches,
training requirements and generally be used to improve your business.