These days it is incredibly important for any hospitality business to know what is being said about its venue, service and employees online. Managing your online reputation can involve listening to conversations on social media, review websites, blogs or articles written by journalists and then taking action where appropriate. Due to privacy settings and some digital content being on private networks it isn’t possible to access everything but it is essential to monitor what you can.
This guide will explain how to manage your online reputation with free and low cost tools. Managing your online reputation should form part of your social media, SEO and PR strategies. The insight you gain from monitoring your brand online should inform business decisions, customer service approaches, training requirements and generally be used to improve your business.
Our Management Guides are a free member benefit and come in a handy concise PDF format.
Institute of Hospitality members can download a free pdf copy of this management guide from the Knowledge / Management Guides section of this website. Or download the IoH Connect app to easily access this guide and all of our publications. You are politely asked not to request publications via the shop as it is for sales to non-members only.
Non-members can purchase this guide for £15 by adding it to the basket and making payment.