Taking control to drive direct bookings to your hotel, Tuesday 11th July, 3.00pm.
Driving direct bookings is not all about big marketing budgets and buying advertising space. It’s about taking control of the tools at your disposal to enable the traveller to find your hotel in the early stages of their online travel research, and hooking them in those early stages so they book with you directly.
We’ll look at the basics of content marketing, website user experience, and search engine optimisation. We’ll also look at the landscape of websites travellers commonly visit in the inspiration phase of their travel research, to identify partnership opportunities beyond distribution channels.