The online world and how it hangs together, Tuesday 7th March, 3.00pm.
For many hoteliers the online world is an intimidating beast: there is a multitude of marketing and booking websites, some which you engage with directly and others you don’t, and somehow in this complicated context you need to ensure that your hotel rooms will be filled and your margins will be met.
Having a clear understanding of the online space is critical to achieving an effective marketing mix that reaches the right travellers and results in bookings. In this webinar we’ll take a look at the role of different channels and at which stage of the booking funnel travellers interact with certain channels.
We’ll also share some insights into online behaviour of travellers and tips to help you stand out and gain bookings from your marketing efforts.