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Institute of Hospitality webinar series 2017

Business Improvement | Professional Development | Masterclasses

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The Institute of Hospitality webinars are a series of informative and educational online presentations, available to members and non-members, and designed to help you advance in your professional career and business.

Industry professionals and business experts share their knowledge and know-how during live online sessions, that you can access every other Tuesday at 3pm, London, UK time (GMT), from the comfort of your home or office, and from any mobile device.

Our webinars include Q&A sessions and if you are unable to attend, you can log into your membership area to retrieve any past webinar recordings anytime*.

In 2015 we delivered over 50 webinars, helping hundreds of individuals improve their personal and professional skills, as well as their business knowledge.

Webinars are complimentary for members of the Institute of Hospitality. Non-members can access our live sessions for £10 (incl. VAT).

View and book upcoming webinars

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Professional Development webinars

Professional Development webinars enable you to expand your professional skills to thrive in your hospitality career. Whether you are looking to become a manager, be promoted or simply progress further, these presentations provide insightful information to help you build on your experience.

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Business Improvement webinars

Business Improvement webinars deliver valuable advice for hospitality businesses. Industry experts share their knowledge and explain how to best focus, manage and improve the quality of your business and services, providing sound business advice that you can apply to see immediate results.

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Masterclasses

Masterclass sessions by the Institute of Hospitality consist of prime interviews between our Chief Executive, Peter Ducker FIH, and top-tier industry professionals who with a combined wealth of experience and knowledge explore the key issues of our industry.

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The online world and how it hangs together, Tuesday 7th March, 3.00pm

What builds customer loyalty? Tuesday 21st March, 3.00pm

Helping organisations achieve competitive advantage through business and service excellence, Tuesday 4th April, 3.00pm

The online world and how it hangs together, Tuesday 7th March, 3.00pm
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The online world and how it hangs together, Tuesday 7th March, 3.00pm.

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For many hoteliers the online world is an intimidating beast: there is a multitude of marketing and booking websites, some which you engage with directly and others you don’t, and somehow in this complicated context you need to ensure that your hotel rooms will be filled and your margins will be met.

Having a clear understanding of the online space is critical to achieving an effective marketing mix that reaches the right travellers and results in bookings. In this webinar we’ll take a look at the role of different channels and at which stage of the booking funnel travellers interact with certain channels.

We’ll also share some insights into online behaviour of travellers and tips to help you stand out and gain bookings from your marketing efforts.

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Institute of Hospitality Management Qualifications
Consumer Management and Business Marketing and Sales

What builds customer loyalty?, Tuesday 21st March, 3.00pm
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What builds customer loyalty?, Tuesday 21st March, 3.00pm.

We all know customer loyalty brings a range of benefits to the business. But what exactly is ‘loyalty’, and how can we achieve it? This webinar will explore the concept of customer loyalty in the hospitality business context and discuss how we can achieve it, with some practical hints and tips.

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Institute of Hospitality Management Qualifications
Consumer Management and Business Management

Helping organisations achieve competitive advantage through business and service excellence, Tuesday 4th April, 3.00pm
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Helping organisations achieve competitive advantage through business and service excellence, Tuesday 4th April, 3.00pm.

Is there still a role for state and industry wide quality assessments, do they mean anything to the customer in the era of online reviews?

Without reviews, would there be a gap in communications to the guests or the possibility that standards will decrease? Without assessments would it be challenging to change perceptions, improve service or effect the direction and the form hospitality businesses take to improve?

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Institute of Hospitality Management Qualifications
Business Management