23 September, 2019, 9:00 am - 24 September, 2019, 5:00 pm
With everything still to play for on Brexit, the global economy and Climate Change, this year’s programme is designed to challenge and provoke. After an unmissable keynote from the new head of the BBC, Adrian Mills, three sessions will dissect and discuss Disruption and Sustainability. Be prepared for some inspirational bold new voices with speakers and panellists from every corner of Britain.
The early bird delegate ticket date has been extended for IoH Members only until 15 August: £159, excluding accommodation and travel, including lunch and drinks reception.
Monday 23 September: Optional three useful and interesting study tours in Blackpool led by local experts plus the all-important evening networking reception.
Tuesday 24 September: The conference tackles the knotty and frighteningly topical subject of Disruption.
Keynote: BBC’s Adrian Mills on Britain, the North, populism, youth, scepticism and implications for tourism (photo – Adrian Mills).
Shapeshifters: examining product innovation and destination management in the public and private sectors with case studies from diverse destinations and perspectives from policymakers.
Storytelling: exploring developments in marketing and the use of data.
Sustainability: informing every session and focusing on transport strategy and urban design, the public value of art and the role of visitor payback schemes (aka ‘tourist taxes’).
Monday’s study tours include Blackpool Tower, Blackpool Beach and a behind-the-scenes preview of Blackpool’s new conference centre. This is your chance to see for yourself just what lessons can be learnt from how the UK’s most famous seaside town is managing tourism in today’s ever changing holiday world.
Delegates can also enjoy preferential deals on Virgin Trains and Visit Blackpool’s best accommodation.