Digital Marketing for Hospitality and Tourism

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9 August, 2018, 9:00 am - 10 August, 2018, 5:00 pm

The IoH Digital Marketing for Hospitality & Tourism workshop will close for the year after sessions at Ibadan (February), Port Harcourt (April) & Abuja (May) with the last workshop holding at Lagos as follows:

Fee: N45,000.00 per participant for the 2 days Training

Course Outline

Day-1 Course Outline

  • Digital Marketing: A Case for Hospitality & Tourism
  • Search: Getting Found Online
  • Display and Interactive Media: Where Guests and Tourists Go
  • Social Media for Hospitality & Tourism
  • Mobile: The Implication for Hospitality & Tourism
  • Usability and Web Site Best Practices
  • Conversion Rate Optimization: Industry-specific Behavioral Techniques
  • Email Marketing • Web Analytics &
  • Business Intelligence  Building a Digital Marketing Plan
  • Digital Marketing Trends for Hospitality & Tourism Industry
  • Demo: Participants may come with a Wi-Fi enabled laptop

Day-2 Course Outline

  • Digital Marketing Practice
  • Preparation of a Digital Marketing Plan
  • Implementation of Digital Marketing Plan
    • Selection of appropriate digital marketing channels
    • Creating digital marketing campaigns based on selected channels (at least 2)
    • Testing campaigns and analyzing results
  • Practical: Participants must come with a Wi-Fi enabled laptop

After-training Support
At no extra cost, our faculties will also provide further hand-holding by helping to preview participants’ digital marketing campaigns for the first 4 weeks after the training date.

Interested in this training?
Please contact the Honorary Secretary on 07052461110 or Lawrence and Leigh on 08174604224 to register or for any other clarification. Alternatively, see How to register below and simply follow the steps.

How to register
Pay course fee into any of our following company accounts using your company name as the name of the depositor and notify us by phone (07052461110 or 08174604224) or email ( or or

Our Account Details:
Account Name: Institute of Hospitality, UK – Nigeria l GTBank l Account No: 0114991714
Account Name: Lawrence & Leigh l EcoBank l Account No: 1092012440

Other benefits

  • Certificate to be issued by Institute of Hospitality, UK – Nigeria International Branch
  • Course to be handled by experienced practitioners
  • Rich and comprehensive course materials
  • Small class for effective experiential learning(reservation on first come; first serve)
  • A highly interactive class using the principles of Accelerated Learning for increased skills retention
  • Lunch and tea-break available

Training also available as In-house for Corporate Entities and Firms
The Digital Marketing for Hospitality & Tourism Training programme can also be delivered within an organization/firm at a time available and agreeable between parties. For such arrangements, please contact:

Institute of Hospitality, UK – Nigeria International Branch 0n 07052461110 or via email or

Lawrence Leigh on 08174604223 or 01-3424811 or via email on or

Event Details

9 August, 2018, 9:00 am
10 August, 2018, 5:00 pm
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Hospitality Catering Institute,
91 Oduduwa Crescent, G.R.A Ikeja
Lagos, Nigeria
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