Creating the Perfect Business Reputation
27 November, 2018, 3:00 pm - 4:00 pmFree - £10
How did the travel industry allow consumer reviews to replace quality assessment and why now is the time to re-evaluate the importance of professional quality standards? QT discusses their approach to a new, modern approach to quality assessment and why it is back on the consumer agenda as a crucial element of the customer journey. In the current litigious environment we operate in, professionals and independent evaluation is not only about reassuring your insurance provider that you are running a tight ship, but also the consumer, who should also be confident of your offering. This then raises the question of how we educate the consumer to understand the limitations of a consumer review and the value of a professional evaluation.