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A household name within the hospitality, leisure and tourism industry, the Quality in Tourism brand is synonymous with driving up standards and benchmarking businesses. We are performance partners for DMOs, hotels & guesthouses, tourist attractions and professional associations to set and improve standards within the industry and provide consumer insight.
Quality in Tourism has been assessing properties and driving standards across the UK for over 15 years and we are experts in the field, offering advice, support and assessments for tourism & hospitality businesses. Our approach of working alongside those in the industry has given us vast insight into what is required. The quality checks and mystery customer visits that we offer allows us to meet the demands of the more discerning visitor along with showcasing the very best that a property has to offer.
Quality in Tourism operates a revitalised assessment standard focussed on customer satisfaction rather than prescriptive criteria. Our assessors review the customer experience, supporting operators on their continuous improvement journey whilst providing an accreditation that gives customer confidence.
At the centre of our assessment checks is to add and recognise quality without taking away any of the character and style of the property and services.
Our checks are annual, robust and objective, rather than personal opinion. It’s this impartiality that makes the scheme so strong.