Alistair Sandall FIH is Institute's New Head of Professional Development

14 June 2017page

Alistair Sandall FIH has joined the Institute of Hospitality's Executive Team as Head of Professional Development.  He brings a wealth of experience as a senior hotelier and more recently as an inspector and senior manager at the AA.

The Head of Professional Development role is a business development role which involves promoting the Institute's unique suite of qualifications and CPD (Continuous Professional Development) products and services.  The Institute has wide-reaching relationships with colleges and training centres that use its qualifications, businesses that use its resources within their management programmes, and universities and students that belong to its Education Membership Scheme.

Alistair joins the Institute at an exciting time as a new online training platform is due to launch, and a new range of Institute-authored training modules are in development.

Speaking about his new role Alistair says: "There are real challenges that the industry faces as the new standards-based apprenticeships roll out, the Apprentice Levy bites and we come to terms with Brexit.  The Institute’s role in meeting these challenges is to provide thought leadership and compelling professional development solutions. Improving productivity and reducing staff turnover are key differentiators between success and failure. These are both best achieved through human capital development initiatives. I’m excited to take this role at such an exciting time for our industry.”

Speaking of his previous 11 years at the AA, he says: "Shortly after I joined I developed the training and consultancy offering that they still have, starting revenue management; then we developed that into rosette academies and rosette training, hospitality and service courses and lots of consultancy, so it grew from a small acorn to a large part of the business."

Alistair took the HCIMA Final Membership qualification at Ealing Technical College as his route into the industry and has been a member of the Institute of Hospitality throughout his career.  He is well-versed in the range of professional development resources he will be managing, and brings the necessary experience to develop our industry's next generation of managers and leaders.