Institute of Hospitality Accurately Predicts UK Hotel Performance Not Once But Twice!

The Institute of Hospitality accurately predicted the occupancy, average room rate and RevPAR performance of the UK hotel industry in 2009, just as it did for the year 2007.

Beating off fierce competition from City analysts and hotel advisory firms, the Institute’s head of information services Janine Mills gazed into her crystal ball at the start of last year and her most accurate prediction was revealed and celebrated at the launch of PKF’s annual statistical publication Hotel Britain last month.

Commenting on her uncanny knack of foreseeing the future, Janine, who is American, said: “My job involves viewing industry news and data. Consequently, I get a general sense of where the industry is headed. This daily information is supplemented by personal knowledge of the malaise affecting the US economy and its impact on middle class Americans’ spending and travel.”

"To get it right once could be considered a fluke, but twice amounts to a ringing endorsement of the excellent information resources and industry intelligence which is available to Institute of Hospitality members." said Chief Executive Philippe Rossiter.

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