For the East sample of hotels, average RevPAR increased by 3.9% to £47.46; for the South East, RevPAR rose by 3.7% to £49.10. Both improvements were driven by higher occupancy. In contrast, occupancy dropped in Yorkshire and Humberside, but the region experienced the biggest increase (10.9%) in average room rate, albeit from a low base - £68.64 in 2010 compared to £61.92 in 2009. Click here for full results.

