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Hospitality Assured FAQs

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Organisations interested in becoming Hospitality Assured

Organisations who have become Hospitality Assured

General

Organisations interested in becoming Hospitality Assured

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How do I get started?

The first step in becoming Hospitality Assured to purchase the introduction pack, click here to purchase your packs. You may also wish to have a presentation from a member of the HA team.  Please email us on hospitalityassured@instituteofhospitality.org in order to set up a meeting 

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Will the assessor understand my organisation?

Assessors are chosen for their broad business background, and many specialize in working with Organisations in the Hospitality, Leisure and Tourism and Customer service sector. The quality of their work is managed by MQA; a UK DTI approved certificating body that are approved to assess a range of standards including ISO9000 and Hospitality Assured. The Independent Assessment Body will endeavor to allocate appropriate assessors to Organisations. Organisations can request specific assessors and again subject to assessor availability for re-assessments, MQA will attempt to meet these preferences. After 3 assessments it is advised that a new assessor is introduced to the Organisation to ensure assessment impartiality

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How much will it cost to become Hospitality Assured?

The assessment is charged at a daily rate of £750 + VAT and expenses and the size of your organisation will dictate how many days an assessment may take. Once an organisation chart has been received, an accurate costing for your assessment can be provided. All assessment costs are made clear before the assessment begins.

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How long will it take to become Hospitality Assured?

This depends very much on what kind of changes you need to make, and how quickly you can put them into practice. The flexible nature of the Standard means that it can be used by Organisations of all types and sizes. It may be realistic to expect that an Organisation could achieve Hospitality Assured status within 6-12 months. However this will vary depending on the changes needed with your Organisation. Some Organisations have been ready for assessment in less time than this; others have taken in excess of 24 months.

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Where can I go for advice?

Should you require further advice and support when working towards the Standard, the Institute can provide help in the form of the introduction pack and initial presentations and supporting documentation information. Approved Advisors can provide team workshops, and information to help you and your team to understand the requirements in the standard and prepare for external assessment. Check with the Institute to find out about local Advisors operating in your region.

You can purchase a copy of the Standard for £20 including postage and packing. The standards are available in an electronic version.

Organisations wishing to implement the standard will need to purchase the Introduction pack at £120 including postage and packing. The pack is also available in an electronic version

Contact the Institute at 020 8661 4932 or 020 8661 4916. Email: hospitalityassured@instituteofhospitality.org

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Assessment Process

An organisation can request Hospitality Assured to organise an external visit from the Award's assessment body. The assessors will agree the scope of the assessment prior to the actual assessment visit and a detailed report on findings will be produced, which will include scores against the 10 steps in the standard.

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Minimum requirement for accreditation

The organisation will achieve the award if it is judged to have scored an aggregate score of 60% against all 10 steps.

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Do we get more than one chance to meet the standard?

Yes, if the assessor feels further work needs to be done to meet the minimum requirements they will give detailed feedback which will help you make the necessary changes required to gain the accreditation. A follow up visit usually takes place within three months of the initial assessment to measure the changes that have taken place. Alternatively you maybe asked to send in additional documentation and records to demonstrate compliance to the criteria. Accreditation will not be awarded until the Organisation has met the minimum requirements.

Pre-assessment visits can be arranged, which will provide a more detailed indication of assessment readiness. These visits can be arranged via the Institute.

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Organisations who have become Hospitality Assured

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What should I do if my organisation has merged?

If your Organisation has merged since achieving Hospitality Assured status please send us a new Organisation chart and your correct contact information. The scope/cost for assessment may need to change for your next re-assessment based upon the information we receive from you.

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How do I advertise my Hospitality Assured status?

Once your Organisation has achieved Hospitality Assured status you will receive a plaque and a certificate. You can also purchase additional Hospitality Assured plaques and certificates and use our logo on your website, company literature and stationary.

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How can I obtain a copy of the Hospitality Assured logo?

Only Organisations that have been recognised as Hospitality Assured can display the Hospitality Assured logo. If you have achieved the Hospitality Assured Standard and would like a copy of the logo, please call the Institute.

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Once I have obtained the logo how do I know if I am using it correctly?

As long as you are Hospitality Assured, you may broadcast this fact, provided the message is honest, legal and decent, through all your normal channels of communication including company stationery, sales literature, advertising (not forgetting staff recruitment) and website. The Hospitality Assured logo is in several versions according to the quality and format required by your suppliers.

  1. HA logo.jpg
  2. HA logo.gif
  3. HA logo.eps

If the logo is printed in colour, please adhere to colour reference pantone green 357.

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How long does Hospitality Assured recognition last?

Your next assessment date will typically be 12 months from the anniversary date of your original assessment. The Organisation will receive a reminder approximately three months in advance of the due date for re-assessment, along with the assessment cost and then you will be contacted by the Institute to confirm whether the business wishes to proceed with re-assessment. If re-assessment is sanctioned the assessment body will contact the Organisation to agree a convenient date of visit by the assessor or assessment team

In certain circumstances the Institute will approve biennial re-assessments and deploy surveillance visits in support of accreditation

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General

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Can Hospitality Assured help me achieve other quality standards?

Yes. Hospitality Assured is the only Recognised standard in the Hospitality Industry and meets the requirements of the EFQM business excellence model. Therefore good practices that you need to follow to become Hospitality Assured dovetail well with other quality standards, such as ISO 9000 and Investors in People. MQA can undertake joint assessments for ISO and Hospitality Assured, which means businesses undertake one assessment for 2 awards.

Many Hospitality Assured Organisations use the achievement of the standard to apply and win a host of Tourism, Hospitality and Customer and Business awards.

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Can I talk to a recognised organisation?

There are currently a host recognised organisations in the UK representing all sectors many of whom are willing to share best practice and meet with like minded people. Please click here to be forwarded to the list of accredited organisations. Please be aware we cannot share confidential contact information or scores from any of our accredited organisations.

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Who develops the Standard?

Hospitality Assured is The Standard for Service and Business Excellence in the hospitality industry. The standard is owned and managed by the Institute of Hospitality and has been endorsed by the British Quality Foundation and Quality Scotland Foundation as meeting the criteria in the EFQM Business Excellence Model. The Standard was last updated in August 2002 to meet the requirements in the EFQM Excellence Model.

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