About HA

Hospitality Assured is The Standard for Service and Business Excellence in the hospitality industry. The standard has been endorsed by the British Quality Foundation and Quality Scotland Foundation as meeting the criteria in the EFQM Business Excellence Model.

Hospitality Assured accredited organisations enjoy a number of significant advantages. These include:

• Benchmarking your organisation against the best in class

• Using the Hospitality Assured mark to promote your organisation to existing and new customers

• Demonstrating your organisation is a quality employer

• Increased profitability
  

The Standard for Service and Business Excellence comprises 49 requirements under 10 key steps. These are all measurable objectives. The standard however is not prescriptive. It does not lay down precisely how objectives will be met — they will vary organisation by organisation, according to that organisation's customer promise. For example a customer promise in a conference centre will be different to a cruise ship, a pub or a care home.