Institute of Hospitality Events

Institute_Events_Website

Storytelling and Science: The Marketing Secrets you need to know, 17th July 2018, 3.00pm

Developing an effective Hospitality purchasing strategy, 24th July 2018, 3.00pm

Using the Apprenticeship Levy to develop leadership capability, 21st August 2018, 3.00 PM


Storytelling and Science: The Marketing Secrets you need to know

17th_July_2018_2

Storytelling and Science: The Marketing Secrets you need to Know

Your customers make 99% of their decisions emotionally, does your marketing reflect this? Join Karen Fewell to learn how a little psychological understanding can have a huge impact on the effectiveness of your marketing. Karen will talk you through how to create compelling content and engaging stories for social media, covering everything from Instagram Stories to SnapChat. Offering you unmissable insights into the latest developments in digital marketing, this session will help supercharge your marketing and boost your business.

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Developing an Effective Hospitality Purchasing Strategy

24_july_2018

Developing an Effective Hospitality Purchasing Strategy

This will address the key challenges and considerations for operators; building and developing strong and effective supplier relationships; how technology can save time and money and the role that purchasing consortia and third-party specialists can play in supporting your business and improving profitability.

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Using the Apprenticeship Levy to develop leadership capability

21_august_2018

Using the Apprenticeship Levy to develop leadership capability

Staff retention and talent development are two of the key issues facing the industry. Peter Ducker FIH in his introduction to the Spotlight on Hospitality 2018 report cited the fact that staff retention at every level is centre-stage in most successful business plans.

Join Robbie Cairns from the University of Surrey’s Centre for Research & Enterprise to understand how businesses can utilise the Apprenticeship Levy to develop both current and future leaders, utilise work-based learning and increase staff retention and motivation.

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